Online Advertising

30 years ago, mass medias were only restricted to newspapers, radio channels and a little to TV channels. Through time internet presented to people worldwide. In early days it was only supposed to send text emails with those nostalgic dial up connections. Nobody was thinking that internet is going to be fast enough to send photos and videos!

Speed of internet was the main problem for developers, so they decided to make it fast enough to do works online, to build social networks and speed was to key to make it global. Among presenting scientific and fun content on internet, advertisers were eager to dominate this area too. When the number of websites grew and online users rose, advertising campaigns were visible there.

Online Marketing started by small banners on websites, advertising emails were sent in bulk and then was visible in text ads, and even videos on YouTube were means of advertising. There is a fact that says, whatever is popular on internet, has the ability to make money and advertise there!

A visitor means money. Considering this, day by day we could see websites which were trying to gain more visitors by different ways. Among these ways of advertising, most of them are not successful and faded during time.

Email Marketing

Email marketing was one the ways that was not successful, because you had to send emails to people who were not eager about receiving these emails. Many email systems know these as spam, and put it in the spam folder, because this is sent under obligation. When visitors were registering in a website, they asked for email, and after that the website sold the email list to these advertisers! This is against the privacy of users, and many dislike it. So this process is not popular nowadays.

Banner Advertising

I think the most proper way of advertising is through banners. Text and image banners put in the websites are popular, because they are fit in the design and don’t bother visitors. People, who like to know more, click on the ads. It is not an obligation to click on them or see them, or bother you in the email! Even most of the companies try to put ads, which are related to the content provided in website. This way it is more objective. To see an ad related to the content has more chance to be read by visitors.

Video Advertising

YouTube is advertising on its videos! When you want to watch videos, before they start, in some of the videos an ad is shown to visitor. Of course you can skip the ad after 5 seconds, but regarding the comments on internet and most of my friends, video advertising is not popular. People say it is a little annoying. It is not like banner ads, to stay in its own place, it will interrupt your video and you may be bothered by this.

Conclusion

There are many ways possible to advertize on internet, these were some of them, and as you read banner advertising is a user friendly way. So do not bother your visitors to register, or fill a form, or to do something they do not like to do. Instead try to advertise as your ads don’t bother them, and even make them eager to read your ads. Advertising on internet has its own strategies and tactics. Try to know the taste of your visitors and continue in the proper way, that way you success is guaranteed.

Facebook privacy & New design

It has been a long time since facebook entered our lives through computers and even mobiles. Every day thousands of people join this popular social network and share ideas, photos and give comments about other things which they are interested in. As a communication tool, it is really enjoyable to connect with friends who you may have not seen from college time. But it has some disadvantages beside this. Let’s see how your privacy is overlooked by facebook.

Likes and Comments are shown for your friends

When you start liking or commenting on a photo or status in facebook, automatically facebook makes your friends aware of this. Consider that you commented on a photo about fashion and your friends on facebook will see news feed telling that you commented on this photo!

Maybe you didn’t like to publish your idea with your own friends. Or someone in our friend list! Then this is something that you cannot prevent facebook from doing. And your privacy was not private, and it went public with your friends. facebook itself sees this as a way of advertising its posts and says that the nature of social networks is like this to tell others about the opinions of other users.

So it is important to know this, and for example if you don’t like others to know about something special, try not to comment or like that post!!

New design

Facebook started a new design presentation to users worldwide, but that was not a successful idea. Form the very beginning users started to complain about this new design and some of them could get their facebook style back to old look, but others are still suffering from this new design.

New design had some changes in how facebook side bar looks like and also changes in fonts, and news feed style. Previously photos were loaded completely in news feed but now larger photos are not shown completely, they are shown inside a square and not wholly.  You have to click on the photo to be loaded, also if you had a page in facebook, now you can manage them easily inside bar, which is thinner than the old design side bar. Groups and apps are also loaded under pages and when you click on top of this menu bar it extends and shows more information about the content inside.

They put a part in top right side menu, and it is about new design. Users can give feedback about their experience with new style. I wrote more than 10 times for the support team to revert my profile to old design but I didn’t receive any response. One of my friends who was not satisfied with this new design wrote the same complain and his profile was back to old design a day after!

So if you are not satisfied with it, you can write your feedback there, here is an image from my profile and feedback part.

windows blue update

Microsoft windows 8 was not a successful product for the company. they were many complaints about the bug in it and the growing number of pro hackers that users started to posting and tweeting about the weaknesses.

Microsoft had to stand against this, so they come up with a update , named win 8.1 or windows blue and claim that they have made they effort to lessen the amount of bugs. also it is being told that they had lots of minor changes, but these minor changes can be ended in a big one especially just a year after the original Windows 8 release. 

Some interface changes, including smaller , support for desktop wallpapers and larger Live Tiles behind the Start Screen, and new parallax wallpapers. The Start button also sees its return, and an option to boot to the desktop. Microsoft has also improved multitasking of apps, multi-monitor support, and access to a number of PC settings in the touch-based "Metro" environment. Bing search is  integrated, along with Mail and built-in app improvements. Windows 8.1 or windows blue wants to address first-time user complaints from October 18th onwards!!

we hope so... :)